短報
一般消費者の機能性表示食品に対する認知度と意識調査
2018 年 20 巻 2 号 p. 104-110
詳細
2018 年 20 巻 2 号 p. 104-110
Objective:After the start of the Foods with Function Claims system started in April 2015, the number of Foods with Function Claims has increased every year. As such,the health food market in Japan is expanding and the health foods used by consumers has been changing. To clarify the influence by which Foods with Function Claims has affected people’s eating habits and improved their health, we surveyed people’s recognition and motivations to the Foods with Function Claims.
Methods:Our survey was conducted with 238 consumers attending a sports club in the Tama area in western Tokyo,Japan.
Results:In response to the question recognition of the word “Foods with Function Claims,”43 people(18.1%) responded “I know well,”141 people(59.2%)responded “I have heard it,but I do not know the meaning,”54 people(22.7%)responded “I do not know. I have never heard of it.” In response to the question whether to buy the Foods with Function Claims, 77 people (32.4%) responded “I buy if the price is a little higher than not the Foods with Function Claims,”126 people (52.9%) responded “I buy if the price is equal to not the Foods with Function Claims.” In response to the question, 182 people(76.5%)responded“I go to the hospital,”40 people(16.8%)responded“I do not go to the hospital and I use the Foods with Function Claims.”
Conclusion: Our results revealed that the recognition of Foods with Function Claims was low. However consumers recognized that the Foods with Function Claims is worth using. Education to improve recognition for the Foods with Function Claims is necessary.
