Abstract
This study investigated the relationship among body outcome expectancies of others’ evaluation, and the level of closeness and target sex. Two hundred thirty-five females responded to a questionnaire measuring positive/negative outcome expectancies pertaining to one’s body regarding six targets based on closeness (friend, acquaintance and stranger) × sex (male and female) in two situations (shopping and swimming). The results indicated that the level of body outcome expectancies of others’ evaluation for swimming was greater than that for shopping. Furthermore, the level of body outcome expectancies of others’ evaluation differed by closeness and target sex. It was suggested that consciousness about one’s body affects body outcome expectancies of others’ evaluation.
