Abstract
The present study was designed to examine how cue dominance in impression formation varied according to cognitive dimensions, sex of the perceiver, and sex of the stimulus person.
The following channels: face, voice, body, and dress were used as cues, and each perceiver was asked to rate the personalities of the same stimulus persons en each single cue condition and on a “whole cue condition” which involved the simultaneous presentation of all four cues. The index for each cue's dominance was the correlation coefficient which indicated profile similarity between single cue condition ratings and whole cue condition ratings.
The main results were as follows.
(1) Generally, the voice was the most dominant cue, and the body was the least dominant cue.
(2) Cue dominance varied according to the sex of the stimulus person. More specifically, the face was the most dominant cue when the stimulus person was male, and the voice was the most dominant cue when the stimulus person was female.
