2002 Volume 42 Issue 1 Pages 55-65
The purpose of this research was to investigate the influences of smiling behavior, eye contact, and personality on evaluations of self-promotion tactics. Subjects were female undergraduates (N=24). In study 1, subjects were asked to play a self-promotive role in a job interview situation, and then to complete the Revised Self-Monitoring and the Self-Consciousness scales. The role-playings were videotaped and the subjects were rated by judges for smiling behavior, eye contact, and aptitude for the service industry. In study 2, the relationships between these rating scores and the results of the subjects'job interview in real life were examined. Path analysis revealed that the ability to modify self-presentation of self-monitoring was related to the rating for the appropriateness of smiling, and the self-consciousness was related to the personnel-evaluation. Smiling behavior was also related to the rating for the appropriateness of smiling and personnel-evaluation. The ability to modify self-presentation of self-monitoring, self-consciousness, the rating for the appropriateness of smiling and the personnel-evaluation were related to the rate of subjects' employment in real life.