1978 Volume 48 Issue 6 Pages 315-320
A model of anti-pollution behavior was set up which consisted of five independent variables: Approach to information on environmental problems, confidence in science and technology, appreciation of natural beauty, awareness of causes of pollution, and insight into the consequences of pollution. Anti-pollution behavior included purchasing behavior and coping behavior. One hundred eighty-nine adults responded to 83 five-point scales. Correlation coefficients were calculated and six-variable path analyses were carried out for purchasing behavior and coping behavior. Results indicate that the approach to information on environmental problems was a moderately strong direct determinant of anti-pollution behavior but that awareness of the causes of pollution was a weak one. Insight into the consequences of pollution had a weak indirect and/or common effect upon anti-pollution behavior.