Abstract
Two experiments were conducted to examine the relationship between the effects of vicarious reward and a model's verbalization of the cues guiding an observer's future imitative behavior (in Exp. I) and the relationship between concept-identification task conditions for a model and an observer (in Exp. II). The main results were as follows: (a) Consistent with the hypothesis, vicarious reward was not always necessary for facilitating subsequent problem-solving, but the facilitation was possible in some conditions by heightening the observer's attention to modeling and associated situational cues. (b) The hypothesis that an observer acquires a more generalized “rule” was almost supported. An analysis of response patterns was discussed with relation to multiprocess in the observational learning theory.