Abstract
The ideal self is defined as a cognitive structure which contains representations of desired and undesired states for the self. Its structural properties and role in processing trait informations are examined by asking subjects to make “ideal self” referent ratings, and comparing their performance on various cognitive tasks. Results indicate that the ideal self leads to faster processing and better memory of relevant information as compared to neutral items. Data from the recognition memory test revealed a significant bias in the recognition of relevant but nonpresented items (Exp. 1). Relevant trait items are more easily translated into concrete behavioral descriptions (Exp. 2). Information about the actual self are abundant in the ideal self relevant domains (Exp. 3). Total results suggest that the ideal self is a rich, well-integrated cognitive structure, which serves as a frame of reference in processing information. However, memory of trait information which is negatively relevant to the ideal self is to some extent inhibited, suggesting that affect also influences the processing of trait information.
