2017 Volume 13 Issue 2 Pages 2_13-2_20
Tohoku Techno Arch Co., Ltd. was established as a technology licensing organization (TLO) in 1998 and will mark 20th anniversary in the near future. In this paper, we firstly review our history of marketing-model-based tech transfer activity and its fruits for past 10-15 years. Next, we briefly introduce and overview our novel activity, named as “innovation transfer activity”, which is found by reviewing and analyzing our past cases of both success and failure in commercialization based on universities' technologies. We believe innovation transfer activity is one of the answers for problems or weak points of our previous style of tech transfer and may be effective to make the fruits of industry-university cooperation including commercialization and following innovation highly enlarged in the future.