2020 Volume 16 Issue 2 Pages 2_20-2_28
Shiojiri-City Office and Shinshu University organized a study workshop to learn Reginal Branding in 2004. We have built the Strategy and Action Plan for Regional Branding and started cooperative research since 2005 and have been actioned to realize the plans for over ten years. In 2015, we started a new challenge to promote local revitalization with regional branding and Community-Engaged learning. The population has changed from increase to decrease for decades. The change has affected the social environment and the way of thinking of community, government, company, university, etc. In this paper, we look back on our efforts for more than 15 years, and consider the meaning of output/outcome, and what we should do in the future.
