2024 Volume 20 Issue 2 Pages 2_51-2_60
In 2023, there are signs that the spread of the new coronavirus infection has come to an end. In this research, the Matching HUB exhibition for open innovation was picked up to study on the “Ba” required for innovation creation over time. It was aimed to obtain useful knowledge about how to respond to emergencies that may occur in the future, and clarified that the real event will be superior to future events. It was shown that the effect of the coronavirus infection on the events can be suppressed by managing the environment.
This research clarifies the necessity and importance of holding real open innovation events like exhibitions and can contribute to the creation of more innovations in the future.
