Abstract
University Industry Cooperation Management based on field experience is evaluated and discussed in terms of innovation management. Personal views are likely formed on limited field experiences and it tends to be influenced by so called "confirmation bias". To avoid the inadequate management decision caused by such "confirmation bias", the managers are recommended to examine and recognize how their management model is created. It is important to notice the model is based on specific field experiences, because the managers become more careful when it is operating beyond the satisfaction of the conditions of original field experience. Empirical analysis of the operation is also effective to examine the validity of the management model. Monitoring performance of the management model will provide information whether its operation is really contributes to innovation. These evaluation and careful operation will enhance the value of the management based on field experience.
