Abstract
To bring a product/service to market with the innovation of corporate management, it is vital that it possesses a differentiated superiority, seen through the consumer's eye, over those already existing in the market. Creating higher customer value, one that goes beyond existing needs of the product/service, is sought for. This can only be obtained through thorough marketing and technology evaluation of new products and implementing this in new business development. Furthermore, to realize product/service quality and lower pricing simultaneously, it is necessary to pursue cost performance, quality (function), and speed (timing). To achieve this most efficiently, the development of human resource is essential, and the collaboration between industry and academia has been most effective in my experience.
