Investigation of Oral-care consciousness for the research of fresh breath and freshness

Abstract

  In out product development, it becomes important to grasp that how the consumer and/or clients feel about targeting market and commercial products.
  I had investigated on fresh breath and freshness to in-house panelists of global and domestic types. Though all of the panelists were not specialists and expert panel, they have had more deep experimentation and specialized knowledge against aromatic products than general consumer.
  Because this research had done to grasp our impression and to define our global standard glossary for evaluation as much as possible about freshness or fresh breath, we tried to use our in-house panel. The result of this investigation showed some important contents about consciousness of oral care, and that gave valuable advice to our future creation technology.