Abstract
The paper presented the essential game elements and framework to understand the concept of "Games as service platforms", and discussed how a game-based approach can be used for social change. The paper also addressed the structural changes in terms of the business models of game industry as well as the potential impact on the information service industry. 3-level design approaches that demonstrated how to infuse game elements in information services were introduced. By illustrating these approaces in a library services context, the author argued the potential of games to innovate the design of information service platforms.