Analytical method to link intellectual property information to market share for creating innovation

Abstract

How can the Japanese company, having excellent intellectual assets, make an innovation to create new market in the world? In this study, the overseas company creating sustaining innovation was investigated by analyzing causal relationship between market information of the company and its intellectual property. As a result, a novel, market information-driven analytical method is established which uses five figures to correlate intellectual property information into the market information. The five figures clarify the effect of the intellectual property on building the company’s market share, therefore the figures are also useful as a supportive tool for creating business management design sheet. Six questions for the Japanese company to transform into the innovative organization was also proposed in this study.