2011 Volume 44 Pages 31-33
The aim of this study was to investigate the status of customer service and marketing by golf course in United States. The survey was performed from August 1 to October 30, 2008 by mailing questionnaires. Responses were obtain from 81 golf courses with a response rate of 7.1%. The marketing method most common to the golf course surveyed was a 'customer development' (61.7%). Subsequently, common measures included 'database of customers' (51.9%). Special customer services were provided at 23.5% of golf courses, not provided at 53.1%, planned at 11.1%, and no specific comment was given by 12.3%. In the future, we would like to obtain more detailed data based on factors such as the golf culture and economic conditions in each country.
