A Study on Strategic Management Control as a Driver of Environmental New Product Development

Abstract

Surroundings of New Product Development (NPD) change dramatically, and NPD takes a major role in the company strategies. And with the spread of recognition about environmental issues, many studies insist on importance of Environmental NPD. In this study, we try to develop the function of strategic management control on the Environmental NPD projects. We execute a case study of non- Freon refrigerator project at A company. In this case study, we specify the success factors of this project. These factors include the alliance with the environmental party, and the maintenance of infrastructure by alliance with the industry and the Administration. Until now, they are beyond management issues on the project. In this article, we examine the process in which strategic management control resolved these issues.