2021 Volume 29 Issue 1 Pages 91-108
In the market, the Subscription business that realizes “from ownership to use” is booming. The Subscription-Model is a system in which the value increases as customers continue to use the service after contracting. On the other hand, domestic banks, which continue to have a low profit environment, are considering imposing continuous fees on their bank accounts.
First, we study the pricing by Subscription-Model while comparing with the pricing of management accounting so far. Next, we examine the impact on profitability of applying Subscription-Model Pricing to the bank account fees by simulation.
As a result, it was found that by applying the Subscription-Model to the bank account fees, it is possible to set the price assuming value of co-creation, and it is possible to improve both corporate profitability and customer value.
