Abstract
In digital content providing services such as E-book services, users do not possess ownership rights, unlike traditional tangible goods ownership. In this research, we explore consumers' consciousness and reaction to the unstable ownership situation created by these services, and found that some consumers have sense of ownership for the objects without ownership, which is provided as part of the service. This result complements the prior on digital contents and access-based consumption, opens the possibility to give new insight into management diagnosis on the value of services and satisfaction of users.
