Journal of Japan Management Diagnosis Association
Online ISSN : 1882-4544
ISSN-L : 1882-4544
Sense of Consumers' Ownership of Digital Content Providing Services—A Case of E-Book Service—
Shizuka Tabara
Author information
JOURNAL FREE ACCESS

2017 Volume 17 Pages 48-54

Details
Abstract
In digital content providing services such as E-book services, users do not possess ownership rights, unlike traditional tangible goods ownership. In this research, we explore consumers' consciousness and reaction to the unstable ownership situation created by these services, and found that some consumers have sense of ownership for the objects without ownership, which is provided as part of the service. This result complements the prior on digital contents and access-based consumption, opens the possibility to give new insight into management diagnosis on the value of services and satisfaction of users.
Content from these authors
© 2017 Japan Management Diagnosis Association
Previous article Next article
feedback
Top