Abstract
Following the article by Vargo and Lusch[7], the use of a service-dominant logic has become an international topic for discussion. In that research framework, the marketing of the consumer goods industries is regard as the marketing activity to enhance the context value of the customer. In this article, the author tried to contribute in the marketing theory by the case study of consumer goods industry. This study suggests the new consumer goods marketing in consumer goods industries and implications for the management diagnosis method.
