Journal of Japan Management Diagnosis Association
Online ISSN : 1882-4544
ISSN-L : 1882-4544
The Consumer Behavior in Case of Financial Product Service Purchase
The perceived risk and the information-seeking behavior
Takahisa Yamaguchi
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2007 Volume 7 Pages 270-281

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[in Japanese]
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© 2007 Japan Management Diagnosis Association
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Annual Report of Society of Business Diagnosis (Japan)

Journal of Japan Management Diagnosis Association

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