Diagnosis of Strategic Original Equipment Manufacturing in Small and Midsize Businesses Based on the Diagnosis Case with the Confectionery Manufacturing

Abstract

The small and midsize businesses tries to execute the sales securing by groping for the strategic deploys of making to the additional value and the new field advancement etc. of technological development, the new product development, and the product. However, Execution is difficult because of limited management resources. Then, There is movement to create new value through the cooperation between the enterprises recently. It is a consortia formation. The aspect is put on OEM that small and medium manufacturers are doing. Leading research examines the concept, the purpose, and the technique of the alliance and the strategic alliance. Then, it is not OEM of a passive aspect, and develops an active aspect to strategic OEM is considered in this thesis through the diagnosis case.