Dose the Value Intention of University Students Affect Their Firm Choice ?

—Applying a Conjoint Analysis—

Abstract

The purpose of this paper is to uncover how the value intension of university students affect their firm choice using a conjoint analysis. None of the attributes show significant difference concerning these four factors. University students prefer hometown as a location of the working place. They also favor job seniority system. Interestingly, students belong to the monetary factor centered group prefer the seniority based system to the performance based system.