Japan Marketing History Review
Online ISSN : 2436-8342
Special Issue Papers
Research on the internationalization of the distribution industry and interview survey method
Motoo KAWABATA
Author information
JOURNAL OPEN ACCESS

2025 Volume 4 Issue 2 Pages 69-76

Details
Abstract

 The overseas expansion of distribution industries (retail, food service, and service sectors) has been limited in scale compared to that of manufacturing industries, with a notable lack of statistical data and disclosed information. This scarcity has been identified as a hindrance to research in this field. The traditional approach to addressing this issue has been to conduct interview surveys with individual companies. While interviews provide valuable insights, they also present significant limitations. Moreover, the actual conditions under which such surveys are conducted have rarely been clarified. Accordingly, this paper examines the factors contributing to the lack of information on the overseas expansion of distribution industries while systematically analyzing the effectiveness and limitations of commonly used interview surveys, particularly based on the author's own experiences.

Content from these authors
© 2025 Marketing History Society of Japan

この記事はクリエイティブ・コモンズ [表示 - 非営利 - 改変禁止 4.0 国際]ライセンスの下に提供されています。
https://creativecommons.org/licenses/by-nc-nd/4.0/deed.ja
Previous article Next article
feedback
Top