2025 Volume 4 Issue 2 Pages 90-98
This paper discusses the Carrefour 2026 strategic plan announced on September 8, 2022, and examines Carrefour's current status and the management reform, focusing on its response to the hypermarket (HM) format and changes in its global strategy.
Carrefour is currently engaged in a structural reform centering on HM.In the current economic changes, Carrefour is expanding PB products, promoting an information strategy, reducing overhead costs, reforming transactions with suppliers, and establishing a new large-scale purchasing center.
In addition, the development and expansion of discount formats such as Atacadão are being pursued both France and other countries. Carrefour is increasingly limiting its foreign store openings and sales activities to markets where it can maintain its competitive advantage. The international business activities of large retailers such as Carrefour have reached a turning point.
