Abstract
This research aims to reveal purposes of disaster revitalization plan as slogans. City offices
often draw up their disaster revitalization plan after disaster. Some slogans which represent
purposes of disaster revitalization are written by city offices in that plan. The author analyzed
eighty one city offices ‚ disaster revitalization plan from the Great East Japan Earthquake
through text analysis. All plans expressed “concept” and “purpose” in short term as slogans.
The results show that slogans represent seven main purposes as below‚ “safe and peaceful
society” “disaster prevention” “ back to normal life” “ social inclusion” “build back better” “the world’s most advanced Tsunami prevention model”.