1991 Volume 26 Pages 889-894
THE STUDY AIMS TO UNDERSTAND THE INFLUENCE OF LARGE SHOPPING CENTRE OVER THE RETAIL SHOPS BY COMPARING THE SHOPPERS' HABITS IN THE DOWNTOWN AND SUBURBS OF TOYOKAWA CITY. SHOPPERS' QUESTIONAIRE SURVEY METHOD WAS USED IN THIS STUDY. THE STUDY SHOWED LARGE DOWNTOWN SHOPPING CENTRE HAD ATTRACTED MORE SHOPPERS DUE TO ITS WIDE SERVICES, CHOICE OF GOODS AND OTHER INTERRELATED ACTIVITIES. THERE IS ALSO A DECLINE OF SHOPPERS IN THE SUBURBS AREA ESPECIALLY IN LARGER RETAIL SHOPS THAN THE SMALLER ONES. THE STUDY INDICATED THAT THE IMPORTANCE OF CONSIDERING INTERRELATED SHOPPING ACTIVITIES IN IMPROVEMENT OR REDEVELOPMENT WORK OF A SHOPPING DISTRICT.
