Abstract
Shopping center, goods appeal of each store, introduction of a store, the individuality expression (a streetlight, an arcade, the flag into which the name of a shopping center was put) as a shopping center, and the visual information of urban infrastructures, such as a telegraph pole and a road side, are overflowing further. A new scene element has been arranged to this shopping center, and the effect to a tourist was measured quantitatively. While reflecting this result in the master plan about space maintenance of a future shopping center, this analysis result was utilized for accumulating in the agreement formation of a shopping center to that maintenance plan.
