Abstract
This paper aims to clarify the differences of motives between people who visit a central area (CA) of a city and the suburban shopping center (SSC) by using questionnaire survey. Findings were shown as follows. 1) Visitors of CA took count of higher needs, such as "relaxation" and "pleasure", as well as "shopping", in comparison with visitors of SSC. On the other hand, the visitors of SSC made a point of only shopping as a motive for a visit. 2) The visitors of CA spend much time and visited many shops in one visit than people who visited ssc. 3) People who visited CA felt higher happiness and relaxation than people who visited SSC. 4) Structuring equation modeling reveals that non-daily experience, such as drinking and eating refection, and peace of mind increase residence time in CA.
