Journal of the City Planning Institute of Japan
Online ISSN : 2185-0593
Print ISSN : 0916-0647
ISSN-L : 0916-0647
An analysis of motivation for visiting a central area and the innovation strategy
In case of Sendai city
Toshiaki Aoki
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JOURNAL FREE ACCESS

2005 Volume 40.3 Pages 643-648

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Abstract
This paper aims to clarify the differences of motives between people who visit a central area (CA) of a city and the suburban shopping center (SSC) by using questionnaire survey. Findings were shown as follows. 1) Visitors of CA took count of higher needs, such as "relaxation" and "pleasure", as well as "shopping", in comparison with visitors of SSC. On the other hand, the visitors of SSC made a point of only shopping as a motive for a visit. 2) The visitors of CA spend much time and visited many shops in one visit than people who visited ssc. 3) People who visited CA felt higher happiness and relaxation than people who visited SSC. 4) Structuring equation modeling reveals that non-daily experience, such as drinking and eating refection, and peace of mind increase residence time in CA.
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© 2005 The City Planning Institute of Japan
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