Abstract
While tourist has a variety of needs to get information and make a decision about their excursions in sightseeing areas, it becomes one of important subjects to identify the causal relationship between their excursion patterns and the obtained information. The relationship of information usage and excursion behavior was confirmed by using the structural equation model: information usage at the scheduling stage has an impact on tourist individual's Cognition for the sightseeing area, tourist individual's Cognition affects information usage at excursion stage, information usage at the excursion stage affect behavior of excursion. Therefore, modeling of the excursion behavior should consider the relationships mentioned above.
