Abstract
As for today's urban development, project promotion is attempted by the public private partnership. However, such as the problem of the destroying the scenery etc. is caused for private entrepreneur's essence to give priority to the profit pursuit and the flow of recent deregulation. Moreover, a high amenity and the society are requested for people. It is described that CSR is effective to such a flow. However, CSR in the urban development project has not been concretely discussed. In this research, the concept of CSR in the urban development is presented, and the private entrepreneur's current behavior in the urban development to CSR and how for relations of a public sector are arranged. And, those problems are extracted, and the directionality of how for relations of behavior of a private entrepreneur when CSR in the urban development is done and a public sector in the future is presented.
