Abstract
Some institutions require local governments to take measures on promoting citizens' proenvironmental behaviors. This paper investigates the nationwide trend on the measures by analyzing the data col-lected from local governments' officials through questionnaire and literature and website survey, and examines an availability of the measures from psychological perspective. Main findings are as follows; 1) Local governments tend to implement primarily the measures on new energy facility installation and on promoting citizens' proenvironmental behaviors. 2) The measures are classified into five categories; "General information provision", "Taking awareness", "Short term performance reporting", "Continuous self-managing", and "Effect visualization". 3) It is effective to incorporate "Information provision", "Commitment", "Goal setting" and "Feedback" into the measure in order to maintain citizens' awareness by "Psychological reward" which is motivated initially by "Physical reward".
