Abstract
In the central city area, the vehicles queuing to the parking lot and/or illegally parked on-street cause serious road traffic congestion. This study develops discrete-continuous choice model of parking location and duration in order to better understanding drivers' parking behavior. We apply a simultaneous estimation technique to overcome an inconsistency of a conventional estimation result, and apply WESML estimator because of choice-based sample obtained from mail-in survey. As a result of the analysis concerning the parking price discount measure for reducing the illegal parking on-street, it was shown that the results with a discrete-continuous choice model were greatly different from those with a usual MNL model and a regression model.