Abstract
While road pricing (RP) is considered one of the most effective means of traffic demand management (TDM), its poor acceptability has been the greatest impediment to its implementation. The authors propose a "parking deposit system" (PDS) as a new form of highly acceptable RP, and the aim of this study is to examine PDS's superiority focusing primarily on acceptability. In a previous study, the authors demonstrated the greater acceptability of PDS compared with RP using the results of a questionnaire survey of the public (visitors to city centers). This study follows this up with a comparative analysis of the acceptability of PDS and RP from the standpoint of businesses, such as store proprietors and enterprises, and an investigation of the effectiveness of PDS.
