Abstract
In this paper, I focus on commercial projects by private enterprises in the waterside in Hiroshima city. Use of eating and drinking facilities by private enterprises implementing projects up to the fiscal year 2016 reported from the beginning of the waterside social experiment in 2004 and examined the prospects for the future. As a result, only two waterside coffee shop were operating in 2004, but now it is found that ten waterside cafe are open. The business scheme of Hiroshima which collects funding money from waterside coffee shop are opening holds events such as concerts and illuminations using this funding money. However, in recent years it has come to consider the number of customers and events sluggish and consider new business development.
