Abstract
The objective of this study was to predict the future development of the shopping district through a survey of changes to the composition of its shops, as well as through a survey of the intention of shopkeepers to remain in the district. We considered the sustainability of shops with attractive elements - defined as those selling fresh foods, being long-established, or being published in magazines - which constitute the character of the district. Our results indicated that shops defined as having attractive elements struggle to remain in business, compared with other shops that do not have these elements. The findings imply that it is important to foster an environment that encourages new attractive shops to open, to achieve the sustainable development of shopping districts.