Journal of the City Planning Institute of Japan
Online ISSN : 2185-0593
Print ISSN : 0916-0647
ISSN-L : 0916-0647
The Future Prediction for a Shopping District through Surveys of Shopkeepers' Intentions to Remain in Business
A Case Study of the Oyamadai District, Setagaya Ward, Tokyo
Yuichi SueshigeAyaka Matsuo
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JOURNAL FREE ACCESS

2018 Volume 53 Issue 3 Pages 618-624

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Abstract
The objective of this study was to predict the future development of the shopping district through a survey of changes to the composition of its shops, as well as through a survey of the intention of shopkeepers to remain in the district. We considered the sustainability of shops with attractive elements - defined as those selling fresh foods, being long-established, or being published in magazines - which constitute the character of the district. Our results indicated that shops defined as having attractive elements struggle to remain in business, compared with other shops that do not have these elements. The findings imply that it is important to foster an environment that encourages new attractive shops to open, to achieve the sustainable development of shopping districts.
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© 2018 The City Planning Institute of Japan
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