Abstract
A location guidance measure which helps a planning authority execute transportation demand management is proposed in this paper. The measure combines the two components which the planning authority should consider, land use efficiency and traffic environment. Land use activity allocation using this measure leads to a land use pattern close to that of the planning goal problem in the sense of planning aim evaluation which maximizes land use efficiency under the allowed link congestion constraints. The results of test calculation in Matsuyama city supports this idea.
