A Study on Discrete Choice Modeling with Parking Guidance Information System

Abstract

This paper aims to develop valid analysis frame for interaction between advanced information system and travel behavior. We examine the shopping destination choice model with parking guidance information. Pre-trip information system is assumed in this study. First, we develop a methodology to describe relation between information and travel behavior based on the likelihood matrix. Especially, the role of accuracy parameter of information system was well studied. Second, the several processes to evaluate the accuracy were compared. The results show the validity and rationality of our models. Finally, the further topics to be studied are discussed.