Abstract
In recent years, environmental economic evaluations have been conducted for manysocial overhead capital projects. The conjoint analysis in this research, that was used to estimate the monetary values of the analysis target attributes, was performed for snow-removal projects for winter road maintenance purposes. The research objective is to evaluate all attributes of snow removal projects to clarify the needs of local residents. The research also analyzes important elements ofthe conjoint analysis: the profile design method and its accompanying marginal willingness to pay. In addition, the current recommended method of the orthogonalmain effect design does not always reflect the preference of respondents.
