2003 Volume 20 Pages 807-812
Recently, it seems that the countermeasures to provide safety equipment and infrastructure is not effective enough to reduce traffic accidents. Therefore, it is necessary to introduce a new approach to cope with the increasing traffic accident. The objective of this study is to examine the relationship between locations where accidents occurred and the factor that people feels dangerous. A hazardous factor was analyzed by using the Conjoint analysis. From these results, it became apparent that the hazardous perception differs by the user according to the character in the district.