A Study on the Diffusion of Electric Toll Collection System based on purchase behavior model

Abstract

The service of the Electric Toll Collection (ETC) system in Japan started in 2001. However, the numbers of car installed ETC device remain stagnant. In this research, ETC is featured as an applicable case. Using diffusion model on the mechanism for deployment and using simulation analysis in evaluating the effect of measures for deployment improvements were done. It confirmed that reduction in the price of ETC device is influential in the rate of installation than the discountoll charge or etc.