Abstract
This study proposed the introductory effect of advanced traveler information systems using two methods, WTP and [MSUE/ATIS] model. First, we performed the citizen perception survey to the introductory effect of VICS-unit. We evaluated the value of MIS by WTP survey, and estimated the benefit Furthermore, the unknown parameter of [MSUE/ATIS] model was estimated using WTP model. Finally, [MSUE/ATIS] model was applied to Kumamoto Urban Area and Seien Urban Area in order to estimate the benefit. We found that the introductory of MIS in the area, where traffic congestion is heavy and travel cost is large, is effective.
