Modal Choice by Sequential Application of Decision Criteria

Abstract

This paper proposes a new modal choice model The model is developed based on the assumptions that (1) There is a priority for a judging criteria, (2) An alternative which is located in the first place when an alternatives were ordered lexicographically, (3) There is threshold for each criteria and (4) A ratio of persons who have a certain priority of judgement criteria is constant. The calibration method is also shown. The constructed model is straightforward in its concept and reflects the human real decision process. The model is applied to a real case in order to check applicability. The result shows good performances.