A STRUCTURAL ANALYSIS OF ATTITUDE TOWARDS DISTRACTED DRIVING: FOCUS ON THE INFLUENCE OF QUALITY OF LIFE, DRIVING PATTERN, AND PERSONAL ATTRIBUTES

Abstract

 Distracted driving is a leading cause of global traffic accidents. The attitude towards distracted driving directly affects distracted driving behavior. For road safety, it is necessary to find out what factors affect the driver's attitude towards distracted driving. In this study, a questionnaire was designed to collect necessary data including attitudes towards many types of distracted driving behaviors, quality of life (QOL), driving pattern, personal attributes, and accident-related experiences of private car owners. A structural equation model (SEM) was established to estimate the correlation between the attitude towards distracted driving and the observed variables. The results show that driving pattern, QOL, personal attributes are related to the attitude towards distracted driving; QOL and driving pattern are correlated, and the attitude toward distracted driving is related to the accident experience. The result is beneficial for us to understand distracted driving and to improve road safety.