抄録
The purpose of the present study was to try to make the cause and conquest of man's alienation in sports cleared by analyse the phenomenon of man's alienation in sports from viwes of commercialization of sports culture, division of labor, and commodity economy.
The results obtained from this study are as follows:
1. Although there are value and use value in sports culture, it can not become goods because of no exchange value in it, But the sports culture in realistic society can be commercialized by attached exchange value from outside. While, for completely losing the nature of culture, the commercialized sports culture is just a sport goods.
2. As long as the sports culture be commercialized, The phenomenon of man's alienation will be produced. Because at this time the player is not the end but only the means of sport activity. So the commercialization of sports culture is the direct and principal cause of man's alienation in sports.
3. Because sports is a realistic existence, It must be restricted by society. So the causes of man's alienation of society, such as, division of labor and commodity economy are the indirect and basic cause of man's alienation in sports.
4. It is important for overcoming the phenomenon of man's alienation in sports to overcome the commercialization of sports culture. But the phenomenon of man's alienation in sports can only be relatively but not absolutely overcome untill the division of labor and commodity economy be completely overcome.
