Abstract
As a part of ''Regional Revitalization'', the Japanese Government is going to strengthen tourism industry and community. DMO (Destination Management/Marketing Organization) is a position of leadership of it. The purpose of this study is to present a practical implication for DMOs. To achieve the research purpose, first, we examine some previous studies about DMOs. Second, from the three cases of regional cooperation DMOs (Snow Country Tourism Zone, Chichibu Area Tourism Organization and Shinshu-Iiyama Tourism Bureau), we show how the activity develop processes for DMOs. From above consideration, the study presents an implication that how to manage tourist destination depends on a type of DMOs. Also, the study considers theoretically that implication from a point of CSV (Creating Shared Value), and shows a model to create social value and economic value in tourist destination.
