Corresponds to the Market of the Wholesaler and a Change in the Function of the Brokerage

A Case Study about the Central Wholesale Market in Gifu Pref.

Abstract

In recent years, the consumers’ price of marine product has kept up lowly. The effort of the manager which try to reduce the distribution cost has become strong as one of the management correspondences of an end distribution company under such a situation. The amount of marine products which does not pass through the wholesale market has become increasing more and more, because the direct distribution channel which lays in the marine products from the place-of-production shipment contractors, the processors have been formed by the retailer, and the marketing of the distribution companies outside a market have strengthened.

Reduction of the amount of handling in the wholesale market has been arisen the management problem of the wholesaler and the broker, and it has been arisen the serious problem being fallen also the role in their marine product distribution. Recently, the wholesaler and the broker promote to build up the distribution channel outside the wholesale market vigorously as their management correspondence.

In this paper, I choose the Gifu-city Central Wholesale Market putting on severe market condition, and I want to analyze the following two subjects. First, it is management correspondence of this market wholesaler. Secondly, it makes clear that the wholesaler correspondence had what kind of influence on the broker’s character in the wholesale market.