2016 Volume 57 Issue 1 Pages 43-57
In this research, we clarified what is appealing point in export expansion of farmed fish by questionnaire of international student. As a result, it was found that it’s necessary to emphasize “safety” and to improve the image for farmed fish in China. And it was suggested that appealing fish functionality to Indonesia and the Philippines was effective as sales tactics. And, from the logistic regression analysis, it was found that there was no intergenerational difference in consumption of fishery products and the positioning of fish as food ingredients was not low, but depending on the area, it was found that the value of Japanese farmed fish may not be properly evaluated. Therefore, it was suggested that promotion according to target consciousness became important.
