2019 Volume 59 Issue 2 Pages 89-96
This paper examines the horizontal and vertical development of salmon consumption. The demand for salmon is increasing with the change in the mode of consumption from grilled to fresh meat (quantitative development) and the location of consumers from those live in Northern high latitude to Tropic and to Southern high latitude (geographical development). Increase in demand is fulfilled by the continuous increase in the Atlantic salmon culture that occupies 76% of the total production. As salmon culture in the new location develops, the increase in supply with affordable price permeates salmon into low-end consumers. On the other hand, naturally grown Pacific salmon, which cannot be served as Sashimi, is reassessed by high-end consumers because of its scarcity, eco-friendliness and healthiness.
