2020 Volume 38 Issue 2 Pages 28-38
Recently, our life becomes urbanized and we have little knowledge of food production; it is pointed out as the divergence between food and agriculture. In such a situation, allotment garden has received much attention because users can come in touch with agriculture easily. Most of its users are old and childrearing generation users are few. In this paper, we explored the characteristics of allotment garden that are easy to use for child-rearing generation by hearing survey. With this result, we performed discrete choice experiment questionnaire survey of allotment garden to them in urban area. We showed those who tend to purchase domestic farm products are divided into three groups by the reason to do, its safety, its high quality, and to protect Japanese agriculture. The third group has the highest evaluation on allotment garden.
